About Us


We are web wayfinders.

Who We Are

Who We Are

Bicycle Theory provides expert development and award-winning design services for the web. BT was founded in 2001 in Minneapolis and Saint Paul, Minnesota, and serves clients around the United States.

We bring technical, creative, marketing, and operational expertise together, from across many industries, and use it to craft quality web solutions.

Of course, we also love to ride bikes.

What We Do

What We Do

We plan, execute, and support web initiatives in a brand-focused and practical manner. We are a wayfinder to guide you through the ever-changing web landscape.

We make beautiful, responsive, easy-to-manage websites. We also can design and build other business systems that connect to the web, from custom software and data integration to analog materials and production.

Learn more about our services and view our work.

Our Philosophy

Our Philosophy & Approach

We are a small team with big capabilities. This provides for a hands-on approach, a dedicated partnership, and direct contact with BT stakeholders.

We’ll determine your needs and our recommendations. We’ll define, design, and produce solutions that match your goals and budget.

We believe in tried and true mechanisms for UI/UX excellence and can carry that into complex content and functionality.

We provide content management tools that are easy to use and allow you to focus on pure content within a best-practices framework that ehances and protects your brand.

Contact us and we'd be thrilled to discuss your project and how we can help.

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